For people building a personal brand
Build the brand people find first.
Pick the channel you want to grow and get a short list of tools that work for it. Newsletter, LinkedIn, YouTube, Instagram, TikTok or your own site.
Pick a channel
Where do you want to grow?
Each channel gets three to five tools, in the order to set them up. Not sure yet
Categories
Browse by what the tool does
43 tools sorted into 10 groups, each with its own pricing table. All comparisons
Popular guides
What creators compare most
How it works
Three steps, no tool overload
Pick one channel
Start where your people already spend time. You can add more later.
Set up a starter stack
A few tools, most with free plans, with the real price next to each one.
Follow a plan
Post on a simple rhythm and turn one idea into posts for every channel.
Free calculators
How much could you make?
Earnings calculators with real platform fees, and a benchmark table where every rate links to its source.
Sourced data
Creator Benchmark Rates
What creators charge on newsletters, LinkedIn, YouTube, Instagram, TikTok, podcasts and X, with filters by audience size and the CTC rate map.
See the ratesNewsletter income calculator
How much can a newsletter make? Add sponsorships, paid subscriptions and affiliate income for your list size, using published sponsor rates and real fees..
Open calculator →NewsletterSubstack earnings calculator
Work out how much you can make on Substack each month.
Open calculator →Products and totalsPersonal brand income calculator
Add up personal brand income across your newsletter, LinkedIn, YouTube, Instagram, TikTok and digital products, with sourced default rates you can change..
Open calculator →The course
One Idea, Six Channels
A plain English course for building a personal brand across your newsletter, LinkedIn, YouTube, Instagram, TikTok and your own website, without posting everywhere every day.
- 34 short lessons in 8 modules
- 6 worksheets and templates
- A 30 day posting plan
